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But Twitter has formed a Machine Learning Ethics, Transparency, and Accountability (META) team to address inequities, which will likely lead to changes in the algorithm over time.įor instance, to address the image-cropping issue, Twitter changed the way it shows images. Especially since the algorithm’s first appearance on the platform made #RIPTwitter a trending hashtag. Twitter algorithm change is not taken lightly. The recommendation algorithm amplifies right-leaning political content and news outlets over left-leaning content in six out of seven countries studied.

The image-cropping algorithm showed racial bias, tending particularly to highlight white women over Black women.

This initiative has identified Twitter algorithm bias issues, including: That’s why Twitter is currently involved in analyzing the results of its algorithms as part of its “ responsible machine learning initiative.” The truth is, the fact that it’s machine learning means not even Twitter knows exactly what its algorithms will surface. How the Twitter algorithm works in 2022Īll social algorithms use machine learning to sort content based on different ranking signals. Twitter algorithms also power Twitter Trends, Topics, and recommendations, which appear in the Notifications tab (and come through as push notifications), on the Explore page and in the Home timeline. But it does structure the timeline for those using Home view. The Twitter feed algorithm doesn’t affect the main timeline for those using the Latest Tweets view, a simple list of Tweets from followed Topics and accounts in reverse-chronological order. “A stream of Tweets from accounts you have chosen to follow on Twitter, as well as recommendations of other content we think you might be interested in based on accounts you interact with frequently, Tweets you engage with, and more.”

Here’s how Twitter itself describes the algorithmic Home timeline: When most people talk about the Twitter algorithm, they mean the one that powers the Home feed timeline (also known as the top Tweets view). Like most social media algorithms, Twitter’s algorithms are all about personalization. This includes everything from recommended accounts to top Tweets. Twitter is powered by multiple algorithms determining all aspects of how content is served on the platform. What is the Twitter algorithm?įirst, let’s clarify one thing. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.